Our Approach

Branding from the Inside Out

What We Do

We dig deep.

Your brand is so much more than aesthetics. This is why it is essential to ensure that the direction for your brand is truly aligned with who you are, where you’re headed and the people you want to reach—before we even think about color or type or pattern.

We temper method with magic.

I pride myself on a finely tuned process that is both methodical and intuitive—head and heart. Within this framework, we strike a perfect balance between choices that make strategic sense and ones that just feel right.

We set you up for success.

The goal is to set you up with everything you’ll need to get your brand out into the world. We’ll make sure that when our work together is complete, you will be equipped with the systems and tools you need to put your best foot forward.

The Process

Our branding packages encompass three stages of work.


Brand Clarity

Establishing the foundation for the your brand.

Brand clarity is the state of being completely clear on your brand’s most essential truths—the vision, values and voice that define its heart and soul.

This stage will take us through a process to define 7 essential brand pillars. These are essential foundational structures that, once established, will ensure your brand is aligned with who you are and where you’re headed. 

This piece of the branding puzzle is essential, no matter what stage of the business lifecycle you are in. If you are launching a new idea, getting ready to pivot in a new direction, or experiencing growth that requires a shift, it’s a good time to get clear on what your brand is all about.


Brand Identity

Bringing your brand to life through design.

Your brand identity is the visual culmination of your brand clarity. The foundation we established in Stage 1 will directly lead into the work we do now, bringing your brand to life through imagery and design. 

Projects often include:

Projects sometimes include:


Online Presence

Translating your Brand Clarity & Identity into the digital world.

Your online presence is essential for connecting with your audience. By going through the clarity and identity processes before working on your website, we are taking extra steps to ensure that your site will be aligned with what you do, where you’re headed, and the people you want to reach.

Projects often include:

Projects sometimes include:

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