Our Approach
Branding from the Inside Out
What We Do
We dig deep.
Your brand is so much more than aesthetics. This is why it is essential to ensure that the direction for your brand is truly aligned with who you are, where you’re headed and the people you want to reach—before we even think about color or type or pattern.
We temper method with magic.
I pride myself on a finely tuned process that is both methodical and intuitive—head and heart. Within this framework, we strike a perfect balance between choices that make strategic sense and ones that just feel right.
We set you up for success.
The goal is to set you up with everything you’ll need to get your brand out into the world. We’ll make sure that when our work together is complete, you will be equipped with the systems and tools you need to put your best foot forward.
The process is equal parts methodical and intuitive. Strategic and creative.
Head and heart.
The Process
Our branding packages encompass three stages of work.
STAGE 1
Brand Clarity
Establishing the foundation for the your brand.
Brand clarity is the state of being completely clear on your brand’s most essential truths—the vision, values and voice that define its heart and soul.
This stage will take us through a process to define 7 essential brand pillars. These are essential foundational structures that, once established, will ensure your brand is aligned with who you are and where you’re headed.
This piece of the branding puzzle is essential, no matter what stage of the business lifecycle you are in. If you are launching a new idea, getting ready to pivot in a new direction, or experiencing growth that requires a shift, it’s a good time to get clear on what your brand is all about.
Audience
Who are your people? What are their dreams, needs and goals?
Messaging
What is your big idea? What do your people need to know?
Promise
What commitment will you make to your people?
Contempor-aries
Who are your peers and what makes you stand out?
Values
What are your fundamental beliefs?
Tone
What is your brand’s personality?
Mood
What visual world should your brand live within?
STAGE 2
Brand Identity
Bringing your brand to life through design.
Your brand identity is the visual culmination of your brand clarity. The foundation we established in Stage 1 will directly lead into the work we do now, bringing your brand to life through imagery and design.
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STAGE 3
Online Presence
Translating your Brand Clarity & Identity into the digital world.
Your online presence is essential for connecting with your audience. By going through the clarity and identity processes before working on your website, we are taking extra steps to ensure that your site will be aligned with what you do, where you’re headed, and the people you want to reach.
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The process results in a brand identity that is aligned with who you are, the people you want to reach, and your vision for the future.
Learn More
Projects
Get a feel for the type of work we could create together by checking out a selection of our projects.
Offerings
From tightly-curated packages to fully custom branding, there are various ways we can work together.
