Approach

Branding from the Inside Out
01

We’ll dig deep

Your brand is so much more than aesthetics, which is why it is incredibly valuable — and essential — to take the time to ensure the direction for your brand is aligned with who you are and who you want to reach before we even think about color or type or pattern.

02

We’ll cover all our bases

I pride myself on a finely tuned process that is both methodical and intuitive—head and heart. I’ll lead you through, step-by-step, to results that feel authentic to who you are and perfectly matched to your audience.

03

We’ll set you up for success

Our goal is to set you up with everything you need to get your brand out into the world and start making things happen. We’ll make sure that when our work together is complete, you will have everything you need to put your best foot forward.

Process

The branding process takes shape in three stages.

Brand Clarity

The first step is always to get crystal clear on who you are, what you do, and the people you want to reach. I will guide you through a collaborative process that will uncover these truths, and translate them into a clear and cohesive direction for your brand. We’ll cover everything from specifically defining your audience, to defining values, to establishing your voice, and everything in between, so that you are truly empowered to connect with your people.

Design

In the design stage, I will bring your brand’s values, voice and vision to life. Starting with the building blocks of your brand identity, and extending in any number of directions based on your individual needs, it’s time for us to shape your brand into a living, breathing entity that can grow with you as you start making moves.

Production

During the production process, whether your project involves a stationery system, a website, packaging, or any number of other touchpoints, I’ll set you up for success by providing you with all the tools you need to get your brand out into the world. We’ll translate all of the work we’ve put into strategy and design into concrete deliverables, and I’ll provide you with a clear and cohesive style guide to ensure implementation is seamless.

Selected Projects

We’ve partnered with small businesses and start-ups across a variety of industries to take their brands to the next level. Get a feel for what we could create together by clicking through a few select portfolio samples below.

Ready to work together?

Awesome! I can’t wait to learn more about what big ideas you’re dreaming up.

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