Current Classes

For Designers

Design a Brand Identity: Ask the Right Questions

This class is the first in a new series where I’m breaking down all of the steps of my brand identity process. In six video lessons, you’ll learn my process for asking the right questions. You’ll leave class with a solid understanding of how best to communicate with clients when you begin a new project, which will set you up for success as you move through the rest of the design process.

For Designers

Design a Brand Identity: Write an Airtight Creative Brief

Design a Brand Identity: Write an Airtight Creative Brief is the second class in my new class series where I’m breaking down my entire brand development process into smaller, yet more in-depth, chunks. In this class I’m following my class focused on asking the right questions with a deep dive into Creative Briefs.

For Designers

Design a Brand Identity: Create Unique Color Palettes using Mood Boards

Create Unique Color Palettes using Mood Boards is the 5th class in my Design a Brand Identity series. This class will take you through the step-by-step process I use to develop color palettes for clients using a mood board.

For Designers

Design a Brand Identity: Create a Compelling Mood Board

Create a Compelling Mood Board is the third class in the Design a Brand Identity series I started earlier this year. In about 40 minutes you will learn how I create a mood board for a Brand Identity design client from start to finish.

For Designers

Design a Brand Identity: Stand Out from the Crowd

Learn a simple, reliable and strategic process for designing a brand that stands out from the crowd.

In this class, I will let you in on one essential piece of the branding process I’ve used with my own clients for the past 10+ years—the Competitive Analysis.

For Designers

Beyond the Logo: Crafting a Brand Identity

In 90 minutes learn the basic steps towards extending an existing logo into an entire brand identity system. A class that is best for designers with some experience, you’ll watch 10 video lessons that will guide you through the process.

For Designers

By the Book: Create a Style Guide for Your Brand

No matter how large or small the brand, a style guide is an incredibly helpful tool to simplify the design and production process. This 9-lesson class will provide designers with some experience with a clear process for the creation of a minimal yet informative style guide for their next brand identity project.