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Beyond the Logo: Crafting a Brand Identity
Extend an existing logo into an entire brand identity system.
In just under 90 minutes, you’ll get an overview of the entire brand identity process I use to develop brands for my own clients.
Using a project of your own, or the sample project I provide, you’ll take an existing logo and extend it into a complete system, including color palette, typography, graphic language and more.
Includes 11 Video Lessons:
Brand Identity Introduction
Creative Brief Overview
Mood Board Overview
Creating Color Palettes
Graphic Language Overview
Designing Graphic Language
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