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Design a Brand Identity: Stand Out from the Crowd

Learn a strategic technique to design a brand that sets itself apart.

The Details

In this class, I will let you in on one essential piece of the branding process—the Competitive Analysis. This is a simple, reliable and strategic technique for designing a brand that stands out from the crowd.

The Project

Use one of the sample projects I’ve provided, or your own client, to create a strategic Competitive Analysis document.

Includes 6 Video Lessons:

  • Class Intro
  • Competitive Analysis Overview​
  • The Research Process​
  • Analyze Your Content​
  • Creating Your Document​
  • Presentation

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