Brand Marketing: Designing an Extensible Brand Identity
Craft a system of brands that work together seamlessly.
In this class, I’ll show you how to apply my style of design thinking to a specific type of project — a brand identity system. We’ll focus on processes and strategies that will help you kick off your project with a solid strategy and plan. for a complex brand.
As a way to lead you through the content, I’ve put together a design plan worksheet that you can use to work through each lesson. When completed, this will act as a sort of creative brief to guide you into your design process.
Includes 9 Video Lessons:
Understanding Brand Architecture
Exploring Consistency & Flexibility
Designing for a Branded House
Designing for an Endorsed Brand
Designing for a House of Brands
Analyzing a Case Study
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