Brand Marketing: Designing an Extensible Brand Identity

Craft a system of brands that work together seamlessly.

The Details

In this class, I’ll show you how to apply my style of design thinking to a specific type of project — a brand identity system. We’ll focus on processes and strategies that will help you kick off your project with a solid strategy and plan. for a complex brand.

The Project

As a way to lead you through the content, I’ve put together a design plan worksheet that you can use to work through each lesson. When completed, this will act as a sort of creative brief to guide you into your design process.

Includes 9 Video Lessons: