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Brand Marketing: Designing an Extensible Brand Identity

Craft a system of brands that work together seamlessly.

The Details

In this class, I’ll show you how to apply my style of design thinking to a specific type of project — a brand identity system. We’ll focus on processes and strategies that will help you kick off your project with a solid strategy and plan. for a complex brand.

The Project

As a way to lead you through the content, I’ve put together a design plan worksheet that you can use to work through each lesson. When completed, this will act as a sort of creative brief to guide you into your design process.

Includes 9 Video Lessons:

  • Class Introduction
  • Understanding Brand Architecture
  • Identifying Opportunities
  • Exploring Consistency & Flexibility
  • Designing for a Branded House
  • Designing for an Endorsed Brand
  • Designing for a House of Brands
  • Analyzing a Case Study
  • Final Thoughts

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