Brand Marketing: Refresh Your Brand Without Redesigning It Entirely
Redefine, modernize, and improve your brand design.
My goal for this class is to set you up for success as you kick off your brand refresh project. No matter what size brand or team you are working with, this process will give you the focus and inspiration you need to get started. You’ll leave class with clarity around your current situation and project goals, defined design non-negotiables and opportunities for your brand, some inspiration from real world brand refreshes, and a plan to help you kick off your design process.
As a way to lead you through the content, I’ve put together a design plan worksheet that you can use to work through each lesson. When completed, this will act as a sort of creative brief to guide you into your design process.
Includes 7 Video Lessons:
Defining Your Goals
Defining Your Constraints
Identifying Your Opportunities
Analyzing Case Studies
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