The enrollment period for Brand Together, my new brand building course for entrepreneurs, is open for just about two more days.

Believe me, I know that this is a big decision, and not one that you can, or should, make on impulse.

My goal is for every participant to get the absolute most out of Brand Together that they can. I am driven by the satisfaction of witnessing and guiding my fellow business owners into a position where they have the utmost clarity and confidence in their brands—of seeing them grow, evolve and succeed at whatever passion is driving them.

I want to make sure that the Brand Together experience is a great fit for every person who enrolls.

Below I’ve outlined a few simple guidelines for the type of person who should and who should not enroll. It’s not an exhaustive list, but these simple statements should help to point you in the right direction.

You should join Brand Together if:

You are in the process of starting a new business. You have a business idea and a name, and you may be starting to put all of the pieces in place, but you have no tangible brand to speak of.

You have an existing business that needs an update to be more aligned with your customers, vision and values. You have been in business for a few years but never spent the proper time and energy on developing an intentional and holistic brand.

You’re the boss. You are running your business entirely on your own, or you’re part of a small team. You have complete authority to make all business and brand decisions.

You are disciplined, dedicated and a self-starter. Putting in the time and digging into the work won’t be an issue for you.

You are seeking expert advice. You are looking for guidance and support as supposed to someone to do all the work for you.

You are ready to learn. You want to gain knowledge that can serve you for years to come. You are committed to devoting a few hours each week to the coursework in order to get you to that place.

You want to feel empowered to make the best decisions for your brand. You want to develop a sense of clarity and confidence around your brand, so that you can focus on getting it out into the world and doing the work you’re meant to do.

You seek and value support from your peers. You’re looking for a community of other entrepreneurs to encourage and challenge you through the brand development process.

You have an open mind. You are ready, willing and able to dig deep into your brand development with an open mind and trust in the process.

You should not join Brand Together if:

You’re looking for a business coach. While I will provide coaching on both a group and individual level throughout the course, it will be of the branding variety. If you’re primarily looking for advice on things like legal or financial issues, marketing or sales, this is not the right program for you.

You haven’t fully committed to one business idea. Maybe you know you want to start a business, but you don’t yet have a specific idea quite yet. Or maybe you have a ton of different business ideas and haven’t yet decided on a final direction. We unfortunately won’t have the time in this course to help you narrow down and define your business idea, so it’s imperative to have made a decision you’re happy with before signing up.

You are unsure if you will have the time required to get the work done. If you are already spread thin with your commitments, and squeezing in a few hours of work per week may be difficult, now may not be the right time to enroll. Putting the time in is essential to ensuring you get the best outcome possible.

You’re looking for a quick fix. Brand development takes time, and putting in the required effort to properly establish a solid foundation for your brand will pay off in dividends. Also, developing an intentional and holistic brand will not automatically bring you customers and sales. You will still need to put in the work. But it will provide you with a solid framework that will ensure every single decision you need to make for your business can be made faster and more easily.

You are looking for intense one-on-one guidance. While I will be providing some individual guidance throughout the course, if you’re looking for one-on-one coaching, my individual client packages are probably a better fit.

You have a non-negotiable vision for your brand. If you have a specific, pre-conceived idea in mind of the direction your brand should take, you won’t get the best outcome from this course. Having preferences is perfectly fine, but being open to the process is necessary.

Let’s Brand Together

I hope this list cleared up any questions around the type of entrepreneur that Brand Together is and is not for.

Which category do you fall into?

If Brand Together is for you, you have until 11:59 PM EST on August 31st (Thursday!) to make the choice to join me.

If you still have questions, don’t hesitate to shoot me an email or schedule a quick chat. I’d be happy to point you in the right direction and talk through any other concerns you have.

In the meantime, you can revisit the course details or quickly skip to enrolling right here.