A Brand Strategy Intensive

The Explorer Workshop


Brand Clarity

The Gist

Before you can arrive anywhere, you need to get completely clear on where you’re headed, what you’ll need to take with you and who you need to reach along the way. This is where brand clarity comes in, which is the sole focus of The Explorer Workshop.

This 1-day intensive will provide you with an essential understanding of your brand and a direction for the future. Once complete, you will be equipped with a strategic framework through which future brand-related decisions, plans and goals can take shape

More Details


The bulk of this workshop will encompass collaborative work to guide you towards definition of your essential brand pillars: Audience, Contemporaries, Core Values, Brand Promise, Tone and Mood.

Post-workshop they will be wrapped up neatly in a fully customized Brand Map, an easy-to-reference document that will empower you to make aligned, brand-related choices with confidence and ease.

Your workshop includes:

My Commitment

Though the workshop itself only lasts for one day, your project starts the second you book with me, beginning with a call to kick things off and continuing with support before, during and after our engagement. 

During our day together, you will have my full and devoted attention. We will work collaboratively as I guide you through a thoughtful and precise process resulting in complete brand clarity.

Your Time Investment

📗 Workbook

You will be provided with an in-depth workbook that will need to be completed before our workshop day. This may take a few hours of your time to complete and you will have 2 full weeks to do so.

🙋‍♀️ Kick-off call

1 hour, 2–3 weeks prior to our workshop

🧰 Workshop

1 full day — about 6 hours held in 2 sessions

🎁 Wrap-up call

1 hour wrap-up call the following day

Your Financial Investment

Two ways to pay:


1 flat fee of


In full at the time of booking.


3 installments of


 Billed at: 
1. Booking, 2. Halfway point, and 3. Day of.

Looking for something more?
We've got you covered.

The Traveler Package

A Brand Strategy & Visual Identity Intensive

The Voyager Package

A Brand Strategy, Identity & WEBSITE Intensive

Is this right for you?

If any of the following resonates, this workshop might be a perfect fit:


Some answers to a few commonly asked questions:

Yes! By eliminating all distractions outside of your project, and following a carefully-planned process, it is very possible to get all of this done in one day.

In addition to the supreme value of your project’s deliverables, you are ultimately paying for the value found in my experience, expertise, and singular focus for the duration of your project. Moving more quickly and efficiently saves you time and fast tracks you to a place where you can execute on your goals. Yes, we could engage in a longer-term project to cut costs, but ask yourself this: How much money will you miss out on making by waiting?

The short answer is, yes! You can definitely upgrade your Explorer workshop. However, keep in mind that my availability will be limited according to my schedule at the time of booking. There may need to be a gap between this workshop and the next.

Yes! The cost of your Explorer workshop will apply to any workshop upgrade, at any time.

Still have questions? No problem!
Book a free intro call and we will talk
through them together. 

Learn More