The Gist
Before you can get anywhere, you need to be completely clear on where you’re headed, what you’ll need to take with you, and who you need to reach along the way. This is where brand clarity comes in, which is the sole focus of The Explorer Workshop.
The results of this 2-day intensive workshop will provide you with a deep understanding of how your brand should show up in the world. Once complete, you will be equipped with a strategic framework through which future brand-related decisions, plans and goals can take shape.
The Details
WHAT EXACTLY DO YOU GET?
The bulk of this workshop will be focused on defining your 5 essential brand pillars: Audience, Contemporaries, Core Values, Brand Promise, and Tone. We will work both collaboratively and independently to arrive at pillars that are clearly defined and completely unique to you.
Post-workshop, they will be wrapped up in a fully customized Brand Map, an easy-to-reference document that will empower you to make aligned, brand-related choices with confidence and ease.
Your 2-day workshop includes:
DISCOVery
Review and assessment of your existing brand (if applicable).
Pre-workshop prep
- 90 min Kick-off Call
- In-depth Brand Clarity Workbook
- Unlimited email support between our Kick-off call and Workshop Day via email and/or private Slack channel
BRAND CLARITY
Customized Brand Map, including your 5 essential Brand Pillars:
- Audience
- Contemporaries
- Core Values
- Brand Promise
- Tone
Look & FEEL
Mood Board
POST-workshop support
- Personalized Notion Brand Clarity Dashboard
- 30 Days of post-workshop Q&A via email and/or Slack.
My Commitment
Though the workshop itself only lasts for two days, your project starts the second you book with me, beginning with a call to kick things off and continuing with support before, during and after our engagement.
Over the course of our work together, you will have my full and devoted attention. We will work collaboratively as I guide you through a thoughtful and precise process resulting in complete brand clarity.
Your Time Investment
📗 Workbook
You will be provided with an in-depth workbook that will need to be completed before our workshop day. This may take a few hours of your time to complete and you will have 2 full weeks to do so.
🙋♀️ Kick-off call
90 min, 2–3 weeks prior to our workshop
🧰 Workshop
2 full days to devote to this project.
(Though your presence is not required full time! Full itinerary provided after booking.)
🎁 Wrap-up call
1 hour wrap-up call on Day 2
Looking for something more?
We've got you covered.
Is this right for you?
If any of the following resonates, this workshop might be a perfect fit:
FAQ
Some answers to a few commonly asked questions:
Yes! By eliminating all distractions outside of your project, and following a carefully-planned process, it is very possible to get all of this done in two days.
The short answer is, yes! You can definitely upgrade your Explorer workshop. However, keep in mind that my availability will be limited according to my schedule at the time of booking. There may need to be a gap between this workshop and the next.
Yes! The cost of your Explorer workshop will apply to any workshop upgrade, at any time.
In addition to the supreme value of your project’s deliverables, you are ultimately paying for the value found in my experience, expertise, and singular focus for the duration of your project. Moving more quickly and efficiently saves you time and fast tracks you to a place where you can execute on your goals. Yes, we could engage in a longer-term project to cut costs, but ask yourself this: How much money will you miss out on making by waiting?
Still have questions? No problem!
Book a free intro call and we will talk
through them together.
