Overview
The Traveler Package is focused on two outcomes: helping you get to a place of Brand Clarity, and bringing that clarity to life through design.
We’ll work together to ensure that at the end of this process you are equipped with both a clear framework through which future brand-related decisions, plans and goals can take shape, and a complete suite of visual elements that will empower you to execute on those plans and goals.
How it Works
This package will be executed in 2 stages. We’ll start by establishing your brand’s foundation through Brand Clarity, and then translate that into design.
Stage 1: Brand Clarity
We will lay the groundwork for your brand by working together to define 7 essential brand pillars. These are essential foundational structures that, once established, will ensure your brand is aligned with who you are and where you’re headed.
Week by week we will work collaboratively to get completely clear on the following pillars of your brand:
Stage 2: Brand Identity
In this stage of the process our focus will be on translating the clarity we established in Stage 1 to a core suite of visual elements that are signature to your brand.
Through the process, we’ll design your brand’s:
What you get:
This package will be executed in 2 stages. We’ll start by establishing your brand’s foundation through Brand Clarity, and then translate that into design.
Stage 1: Brand Clarity
At the end of this stage of our work together, you will receive a custom Brand Map.
This PDF document will outline all of the key pillars of your brand in an easy-to-reference format that will empower you to make aligned choices with confidence and ease.
Stage 2: Brand Identity
In addition to the creation of your brand’s visual world, you’ll receive a complete suite of brand assets that will empower you to start reaching out, making connections, and doing the work you’re inspired to do. This will include:
* All assets will be formatted for both online and offline use.
Commitment
The Traveler Package encompasses a 10-week process. The first four weeks will be devoted to Brand Clarity, and the following 6 weeks will be devoted to Brand Identity.
Stage 1 will be highly collaborative. There will be some preliminary exercises for you to work through prior to kicking things off, additional exercises to complete during certain weeks, as well as work put together by me to review and discuss weekly.
As we move into design, most of the work in Stage 2 will be completed by me. Your role in the process will still be a collaborative one, but your time commitment will for the most part involve reviewing and discussing the work that I produce.
Itinerary
Brand Clarity
Brand Identity
Two ways to pay:
1
In full at the time of booking.
2
In 3 installments that include a 2% processing fee: $2,081 billed at:
- Booking
- Week 5
- Week 10
