Overview
The Voyager Package is focused on three outcomes: helping you get to a place of Brand Clarity, bringing that clarity to life through design, and establishing your brand’s online presence. We’ll work together to ensure that at the end of this process you are equipped with:
A clear framework through which future brand-related decisions, plans and goals can take shape.
A complete suite of visual elements that will empower you to execute on those plans and goals.
A digital home that will tie everything together and help you to connect with the people you want to reach.
How it Works
This package will be executed in 3 stages. We’ll start by establishing your brand’s foundation through Brand Clarity. Next, we’ll translate that into design by creating your Brand Identity. Lastly, we’ll bring everything together by establishing an online presence for your brand.
Stage 1: Brand Clarity
We will lay the groundwork for your brand by working together to define 7 essential brand pillars. These are essential foundational structures that, once established, will ensure your brand is aligned with who you are and where you’re headed.
Week by week we will work collaboratively to get completely clear on the following pillars of your brand:
- Audience: Who are your people?
- Contemporaries: Who are your peers?
- Values: What are your fundamental beliefs?
- Tone: What is your brand's emotional expression?
- Promise: What commitment will you make to your people?
- Story: What narrative do you want to share?
- Mood: How does your tone translate into imagery?
Stage 2: Brand Identity
In this stage of the process our focus will be on translating the clarity we established in Stage 1 to a core suite of visual elements that are signature to your brand.
Through the process, we’ll design your brand’s:
- Color Palette: A suite of custom colors that will encompass primary, highlight and neutral roles in your brand's design.
- Signature Typography: A pairing of complementary typefaces specified for both online and offline use.
- Logo System: Primary and secondary logo marks that are designed to adapt to usage in a variety of different applications and contexts.
- Supporting Graphic Elements: This piece of the puzzle will manifest itself in different ways based on your unique brand, but may include photography, textures, patterns or other design elements.
Stage 3: Online Presence
At this stage our primary goal will be to establish an online presence that clearly communicates your value and makes it easy for people to learn about what you offer and choose to work with you. This will look like:
- Content Review & Guidance: We'll review your content within the context of your goals and make recommendations for changes.
- Information Architecture: We'll determine the best structure and organization for your content.
- Design: We'll design your site in-browser, so you can preview your site in a private staging environment prior to launch.
- Development: A complete site build. Choose between Squarespace or the Elementor platform on WordPress.
What you get:
Stage 1: Brand Clarity
At the end of this stage of our work together, you will receive a custom Brand Map.
This PDF document will outline all of the key pillars of your brand in an easy-to-reference format that will empower you to make aligned choices with confidence and ease.
Stage 2: Brand Identity
In addition to the creation of your brand’s visual world, you’ll receive a complete suite of brand assets that will empower you to start reaching out, making connections, and doing the work you’re inspired to do. This will include:
- Logo asset* files: in full color, grayscale, black and white
- Color swatches: formatted for CMYK, RGB, PMS and HEX.
- Typeface links or downloads: If typefaces are free (such as through Google Fonts) you'll receive the full set of files directly. Otherwise, you'll be provided with links and instructions to purchase licenses on your own.
- Graphic element assets*: Whether your graphics include photos or patterns or something else, you will receive all the files necessary to start using them on your own.
- Style Guide: Your entire visual brand will be laid out in a PDF guide for your easy reference. In addition to a breakdown of all the elements, the guide will include instructions for implementation and best practices.
* All assets will be formatted for both online and offline use.
Stage 3: Online Presence
The main deliverable you will receive at the end of this stage is a fully functional website. Here’s what that will look like:
- A fully designed and functional marketing website, including up to 7 primary pages.
- Implement basic functionality such as: Mailing list and contact form integration, Google Analytics
- Fully customized CMS
- Content Population
- Quality Assurance: The site will be tested thoroughly prior to launch to ensure proper functionality and consistency across platforms.
- Training: You'll receive simple video tutorials and PDF documentation that will outline key operational tasks.
Commitment
The Voyager Package encompasses a 16-week process. The first four weeks will be devoted to Brand Clarity, as outlined in the Explorer Package, the next 6 weeks will be devoted to Brand Identity, and the final 6 weeks will focus on building out your website.
This last stage in the process will be highly collaborative. While we will review and advise you on your content, you will be responsible for writing all of your site’s content and providing it to us by certain dates. Once we move into design and development, the work will mostly be in our hands. Though you will be asked to review and provide feedback at different points along the way.
Itinerary
Brand Clarity
- Week 1: Define Audience / Contemporaries / Values
- Week 2: Define Tone / Promise / Story
- Week 3: Define Mood
- Week 4: Create Brand Map
Brand Identity
- Weeks 5, 6 & 7: Design Element Creation
- Weeks 8 & 9: Design Refinement and Expansion
- Week 10: Style Guide and Asset Creation
Online Presence
- Weeks 11 & 12: Content Guidance and Information Architecture
- Weeks 13, 14 & 15: Site Design & Development
- Week 16: Site Launch
Two ways to pay:
1
In full at the time of booking.
2
In 3 installments that include a 2% processing fee: $3,485 billed at:
- Booking
- Week 8
- Week 16