Mark Keshishian & Sons

Mark Keshishian & Sons is en route to a century as the DC area’s foremost resource for exceptional textiles.

The Story

Mark Keshishian & Sons, a family business with over 80 years of history, came to us for a new look and feel that could carry them into the future. We worked together with Nehal Harley, of Filora, to develop a complete identity system that showcased their passion for oriental rugs and tradition of impeccable service.

SCOPE OF WORK

  • Brand Strategy
  • Brand Identity
  • Digital Design

Collaborators

Brand

Creating the foundational building blocks for the Mark Keshishian & Sons brand.

Brand Strategy

One goal for the Mark Keshishian & Sons brand was to strike a balance between referencing the past and looking to the future. We kicked off the process with the creation of their mood board, which was developed with an upscale, established, global and personal tone in mind.

Brand Identity

The logo design involved custom design of modernized pomegranate symbol, which was inspired by various motifs sourced from some of their inventory.

Digital

Bringing the Mark Keshishian & Sons brand online. 

The new Mark Keshishian & Sons look and feel was extended to their online presence by designing and developing a new custom site on WordPress.

We kicked off the process by working with their internal team to establish the site’s information architecture.

In addition to creating spaces for company history, services offered and standard general information, we also created a robust gallery section to showcase their inventory.