Rain Market is en route to bringing a fresh, Pacific Northwest-inspired line of skincare products to the market.

The Story

Rain Market, a boutique skincare line, came to me to create a clean and modern brand identity that spoke to their Pacific Northwest roots. After first establishing the strategic direction for design, I created a complete identity package consisting of a system of logos and symbols, color palette, stock photo library, typography system, and suite of patterns and brushes.



Creating the foundational building blocks for the Rain Market brand.

Brand Strategy

The initial strategy for this Pacific Northwest-based and inspired brand led us to a tone of nourishing, verdant, principled, boutique and adventurous; which then drove the entire brand identity design process.

Brand Identity