The Teen Age is en route to outfitting teen girls in ethical, stylish clothing.

The Story

The Teen Age, an ethical clothing brand for teenage girls, came to me to develop a brand that reflected its unique position in the teen fashion space as a leader in both style and values. Since their end user (teens) and customer (their caregivers) are generally two very different people, we were tasked with the challenge of creating a brand that would appeal to both audiences.



Creating the foundational building blocks for The Teen Age brand.

Brand Strategy

Our primary goal when working through the strategy for The Teen Age was to establish a look and feel that was fun, bright and feminine, but not girly.

Brand Identity