ChimeOn is a tech start-up focused on introducing the processes of clipping and annotating audio content to the podcast listening experience. We were tasked with redesigning and expanding their existing brand identity into one that would be extensible across many different experiences. Our collaboration resulted in a dynamic brand that allowed us to optimize flexibility. The project began with strategy and extended into a complete brand identity system – logo and symbols, color, typography, and digital design for desktop and mobile interfaces.
Scope of Work
- Brand Identity
- Brand Strategy
- Digital Design
- Print Collateral
One focus of our digital design work involved developing a series of designs for ChimeOn’s onboarding process. Key components of this experience include personalization, content selection, and a multi-step product tutorial.
ChimeOn’s primary functionality involved the process of clipping and annotating audio content. The resulting clips, called marks, represented the core of ChimeOn’s value proposition. As a result, one of the most crucial design projects we completed was the design of the user experience for the mark editor, where users would customize clipped content with quotes, images, and text to make it their own. It was imperative that we design a process that was as easy as possible to use. The end result is an interface that breaks a complex process into simple steps while being informative, engaging, and fun to use.
We also designed a selection of informational and functional pages for ChimeOn’s website. This included sharing pages, seen here, which also functioned as marketing pieces that promoted in-app features and encouraged new user sign-ups.