When LionTutors, who offers academic support to college students in the form of review sessions and study guides, decided to expand, it was time to refresh their brand and develop a new website. Though their initial plan included supplementing their original Pennsylvania location with a second location in Michigan, our goal was to develop a system for both brand and site that would work with any number of schools, to support their growth.
Scope of Work
- Brand Strategy
- Digital Design
- Print Collateral
Our first step in the process was to refine the brand elements, creating a simple system that will work with any location across the country. We had previously refreshed the primary logo in 2013, so while we did not need to touch the existing logo design, we did adjust colors and add an icon into the system for use on smaller or in secondary applications. The color palette was streamlined and more clearly defined to include a palette of two primary colors and three neutrals. We also established strict usage of one primary typeface on all materials and applications, print and digital, for optimal consistency.
While we had been using a series of geometric patterns featuring the LionTutors paw for some time, we took this opportunity to refine the design and create a series of swatches in the newly established color palette.
One of the biggest changes in this brand refresh is the development of a new lion mascot. We worked with illustrator Ryan Marshall to create a playful yet studious character that is much more suited to the LionTutors brand. He is now used on many of the LionTutors materials and is a primary identifier for the brand.
Being a company that works with college students, quite a large volume of promotional and educational materials are required. We’ve designed a slew of print and digital materials over the course of our working relationship together. One of the larger systems we’ve designed is a system of digital advertisements that can be customized with an offer type and targeted towards specific class offerings.
The new LionTutors website is a complex, fully responsive system that manages a large amount of data for front-end viewing and interaction. In addition to standard informational content, the site features robust content targeted towards specific classes. This includes review session dates and times, tutor bios and relevant material downloads. Functionality is in place to require mailing list sign-up for students requesting materials, as well.
This iteration of the site also provides users with the option to choose which school they want to view when they first land on the site. Cookies enable the site to remember the user after one visit so that they always return to the school-specific site that is relevant to them.
A massive component of this new site is the back-end functionality we’ve provided to the LionTutors team. We worked closely with LionTutors to understand the systems they have in place and subsequently develop a platform that would help to streamline their internal processes.
This preliminary work led us to a robust calendar system that is fully hooked into the CMS and front-facing site. Review sessions can now be scheduled from one central location which, since they are fully linked, cuts down on time spent jumping back and forth from calendar to website and vice versa. The calendar we developed includes day, week and month views, multiple filtering options, a color coded system showing room locations, and more—essentially providing the administrative with a solution that allows them to fully manage the scheduling side of their business in one place.
A primary feature of the new system is the implementation of a detailed process by which review sessions are scheduled and assigned to tutors. Admins have the ability to propose review session times to various tutors, leading them through a review process in full communication with tutors, and ending with review sessions being scheduled and pushed live to the site. On the other end, tutors have access to their own, slightly different, interface that facilitates their review and acceptance of proposed review session slots.
On the front end, we’ve also hooked the calendar into a monitor displayed at the LionTutors offices so that students entering the building can see at a glance where their session is located.