Grove + Kane is en route to providing the Seattle area with their unparalleled skincare expertise.

The Story

Grove and Kane, a Seattle-area spa, came to me for a look and feel that reflects their effortlessly cool vibe and expertise in the areas of acne and aging. Our initial strategic process led us to a brand identity that speaks to the intimate and understated experience of being in their space, their commitment to results, expert level knowledge, and personalized attention given to their customers. The end result includes a full suite of logos and symbols, color swatches, typographic styling, patterns, and textures.



Creating the foundational building blocks for the Grove + Kane brand.

Brand Strategy

We worked through our strategy process to determine a tone that is described as intimate, engaging, knowledgeable, effective and understated. Starting with the mood board, this tone served as the foundation for all of the design work that followed.

Brand Identity