Grove and Kane, a Seattle-area spa, came to me for a look and feel that reflects their effortlessly cool vibe and expertise in the areas of acne and aging. Our initial strategic process led us to a brand identity that speaks to the intimate and understated experience of being in their space, their commitment to results, expert level knowledge, and personalized attention given to their customers. The end result includes a full suite of logos and symbols, color swatches, typographic styling, patterns, and textures.